With the booming of online shopping, many businesses step into the competition by offering various products and deliver them directly to consumers. Considering this, definitely, those businesses need to follow the trends and consumer demands of the packaging they use. This is where custom rigid boxes step in. These boxes end up being highly preferable for many businesses when it comes to delivering their products safely and attractively. But wait, there are still many reasons that make many businesses choose them. So, what makes businesses use these boxes for their products? Let's find out!
Who Is the Largest Consumer of Packaging?
Well, this is an interesting question.
If we are talking about the industry that uses packaging, then we should look at the market size and revenue of different sectors that rely on packaging. Yes, the consumer packaged goods (CPG) industry is one of the largest sectors until today. In fact, this industry is valued at approximately $2 trillion.
What products are included in this industry?
- Food and beverages
- Personal care products
- Cosmetics
- Household products
What Packaging Do Consumers Prefer the Most?
To grab more consumers, you need to deliver your products in the best way possible. This means that you need to pay attention to your product packaging. In this context, it will be a very good idea to know what packaging those consumers prefer the most when receiving your product.
Sustainable Packaging Drives Purchase Decisions and Brand Affinity
Yes, sustainable packaging comes as the biggest factor to compel online shoppers to be return customers.
Paperboard Wins Over Plastics
Between receiving an online order in a box or a plastic bag, about 82% of consumers prefer boxes made of paperboard. They believe that boxes can provide better protection in transit. So, here is a question you might have now; What is the most protective packaging?
Well, custom rigid boxes wholesale can be your best choice here. These boxes work well when it comes to protecting and preserving any type of product. Better yet, these boxes are more eco-friendly and reusable compared to plastics. In addition, most consumers know that paper as the material of these boxes is easier to recycle.
Luxury and Gift-Like Packaging Give More Excitement
Online shoppers said that luxury or gift-like packaging gets them excited to open the package. Plus, the appealing display and exclusive presentation make those consumers feel valued by the brands.
Now, How Do You Make Luxury Packaging?
The combination of sustainability and luxury in designing product packaging can really draw in more consumers. But can we make luxury packaging that represents sustainability as well?
Yes, you can!
Create Luxury Packaging That Matches Sustainability Values
Try to choose sustainable packaging materials for your luxury packaging that consumers can easily recycle. As we all know, modern consumers today are always looking for environmentally friendly alternatives.
Make Your Packaging Look Exclusive
The biggest difference between standard packaging and luxury packaging is how consumers interact with the packaging. After all, your high-end products should take your consumers on a journey of discovery and should feel exclusive. How to do this?
You can decorate your packaging with tissue papers, ribbon closures, a special written message, or even soft inserts.
Whatever you choose, remember that the goal should be to create suspense. You want those consumers to feel excited when they look at your packaging, just like when they are about to open a present.
Make the Packaging Practical
You can spend time and money designing an amazing premium package. However, if your packaging will not survive transportation, then all the hard work will be worth nothing. Well, this is why you must consider environmental factors like humidity, rain, and any other situations during delivery.
In other words, choosing sturdy materials that offer maximum protection for your premium products is highly essential here. Also, you should note that those famous brands deliver their luxury products in smaller batches. This way, they allow for more space and control over the packages. Thus, make sure your packaging is practical to withstand that harsh shipping journey.
Are Rigid Boxes Sustainable?
Now, speaking of rigid boxes, these boxes are sustainable.
But first, let's answer the question of are rigid boxes recyclable or not.
We know that recycling is a great way to improve product safety and sustainability. Eventually, this applies especially when it comes to the use of boxes. These boxes allow consumers to reuse them. This way, these boxes can help reduce waste.
To convince you more, rigid boxes start off as a flat paperboard. And, as we mentioned above, paperboard wins over plastics when it comes to sustainability. In brief, these boxes are sustainable and environmentally friendly.
Why Are Rigid Boxes Expensive?
You might have heard that rigid boxes are expensive compared to other packaging types. Basically, many reasons make these boxes a bit pricey.
What are they?
- High durability
Product safety is the topmost concern of every business. Well, using these boxes can enhance the protection of your valuable products. With their high durability feature, these boxes ensure all your products are safe and protected.
- Exceptional surface
These boxes are available with exceptional finish surfaces. Better yet, you can choose from a series of finishing options to grab consumers' attention. Think about lamination, embossing, Spot UV, and many more to give a unique look to the boxes.
- Sustainable properties and features
Again, rigid boxes come with sustainable properties and features. Due to their additional functionality, we must say that they are available at reasonable prices.
- Easy to print
The rigid material has excellent print substrates that make it easy to print. Yes, you can use modern printing techniques to print any design and information you want.
Summing Up
Indeed, rigid drawer box end up being highly preferable for many businesses when it comes to delivering their products safely and attractively. The most essential feature of these boxes is that they are sustainable and recyclable. Thus, arguing their high cost, all the features of these boxes make them really worth having, don't you think so?
